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Jul 31, 2020
For immediate release

UCL/dunnhumby Team Wins Outstanding Paper Award

UCL/dunnhumby Team Wins Computational Brain & Behavior Outstanding Paper Award (2020).

MATHPSYCH.ORG — Adam N. Hornsby, Thomas Evans, Peter S. Riefer, Rosie Prior, and Bradley C. Love were presented with the prestigious Computational Brain & Behavior Outstanding Paper Award (2020) on July 31, 2020, for the most outstanding paper published in the journal Computational Brain & Behavior. Their paper Computational Organization is Revealed by Consumer Activity Patterns won the hotly contested prize over all other papers published in the journal in the preceding three years.

Lead author Dr. Adam N. Hornsby

“This is a huge surprise and a great honour. Myself and my co-authors are incredibly grateful to the board for this award,” writes lead author Adam Hornsby.

Adam N. Hornsby is a Senior Research Scientist at dunnhumby and PhD Student at UCL; Thomas Evans is Director Data Science at Kantar; Peter S. Riefer is Senior Data Scientist at dunnhumby; Rosie Prior is Innovation & Partnerships Manager at dunnhumby; and Bradley C. Love is Professor of Cognitive and Decision Sciences in Experimental Psychology at UCL and a fellow at The Alan Turing Institute.

Download the paper here.

About the Society for Mathematical Psychology

The Society for Mathematical Psychology promotes the advancement and communication of research in mathematical psychology and related disciplines. Mathematical psychology is broadly defined to include work of a theoretical character that uses mathematical methods, formal logic, or computer simulation. The official journals of the society are Journal of Mathematical Psychology and Computational Brain & Behavior.

For more information on the Society for Mathematical Psychology and its awards, visit: