Peng-Fei Zhu
Cheng Ju Hsieh
Prof. Cheng-Ta Yang
We examined how task context (i.e., task rules and task difficulty) affects collective decisions. The Systems Factorial Technology was adopted to infer group decision-making efficiency. A T/L conjunction search task was conducted. Participants had to search for 0/1/2 Ts among 25/60 Ls. Specifically, in Experiment 1, participants had to detect the presence of any target (i.e., OR search rule); in Experiment 2, participants had to report the number of targets (i.e., AND search rule). Our results revealed supercapacity processing in both tasks, suggesting collective benefit. However, how task difficulties affected the collective benefit differed depending on the task rules. With an OR rule, collective benefit was unaffected by the number of distractors; by contrast, with an AND rule, collective benefit increased as the number of distractors increased. Together, our results suggested that under suitable task difficulty and appropriate decision rule, group decision-making would outperform individual decisions with more efficient processing.